Tasked with modernizing PHL’s brand, our team created an identity that respects its legacy while setting a clear path forward. I helped design and execute key touchpoints across the refresh, including brand development, campaign concepting and execution, web design, social content, and video. From strategy through launch, the work captures the pride and momentum of Philadelphia. Anchored by the tagline Good Things Start Here, the brand refresh launch campaign came to life across out-of-home, social, and internal channels—positioning PHL as both the beginning of every journey and a bold reflection of the city it serves.